Thousands of Shoppers Cheer City’s Merchants

by Laurel | April 8th, 2010

Preparing for the annual walk on the drag Easter Sunday? Would have been fun to see this …

Heavy Traffic Compels Special Police Assistance; Clothing and Furniture Sales are Good

Shoppers by the thousands flooded downtown streets tonight in what merchants agreed was the peak of spring trading. Favored by pleasant weather, steady streams poured over High and Maple Streets, and well after the closing hour of 8 crowded conditions prevailed over main sections of the business district.

Polled for reactions, officials of leading department stores, specialty shops, millinery establishments, shoe dealers and furniture locations unanimously tabbed the night “most encouraging.” The pre-Easter influx of shoppers, seeking latest in fashions, is hardly expected to eclipse figures compiled tonight, but it is a general sentiment among merchants that the remainder of the week and the later part of next week will climax the spring parade.

Traffic moved smoothly and without incident under the capable direction of police. It became necessary during the early stages of the night to dispense with signal devices and to station an officer at each intersection to direct motor traffic, while two other patrolmen handled pedestrian passage at several centers.

Merchants in general commented on the co-operation of buyers that greatly aided clerical help in handling the huge numbers that swarmed into the stores.

The Springfield Republican, April 8, 1949, page8

Leave a Reply

You must be logged in to post a comment.


Suggested Holyoke Books

Mountain Park -- The Holyoke destination we all loved.

Mount Holyoke College

Mount Holyoke College, Postcard History by Donna Albino. Many Holyoke women have attended Mount Holyoke. Author also maintains an amazing MHC website based upon her personal collection.

Holyoke - Chicopee, A Perspective

Holyoke-Chicopee: A Perspective, by Ella Merkel DiCarlo. DiCarlo, a former Transcript columnist offers a fascinating compilation of her essays. Published in 1982, this out-of-print book is worth looking for in the aftermarket.


Holyoke, by Craig Della Penna. The first Holyoke book in the Arcadia series, published in 1997.

Belle Skinner Collection

Belle Skinner Collection, by Ruth Isabel Skinner. Published in 1933, this book is long out of print but copies are still available in the aftermarket.

Mitch Epstein: Family Business

Mitch Epstein: Family Business Published in 2003, available in the aftermarket. Epstein's furniture.