Norm: I never thought to check, but a dealership in Holyoke would have made sense. At the moment, all I have at hand is a 1952 Holyoke phone book, which is a bit later than this ad, but your memory serves you well! There was a dealership — Holyoke Motorcycle Sales at 518 Main Street — unfortunately no display ad or mention of what kinds of motorcycles were sold there, but I bet you are correct that Indian was one of the brands!
By the way — the phone book has 15 entries with your surname!
Mount Holyoke College, Postcard History by Donna Albino. Many Holyoke women have attended Mount Holyoke. Author also maintains an amazing MHC website based upon her personal collection.
Holyoke-Chicopee: A Perspective, by Ella Merkel DiCarlo. DiCarlo, a former Transcript columnist offers a fascinating compilation of her essays. Published in 1982, this out-of-print book is worth looking for in the aftermarket.
Holyoke, by Craig Della Penna. The first Holyoke book in the Arcadia series, published in 1997.
Belle Skinner Collection, by Ruth Isabel Skinner. Published in 1933, this book is long out of print but copies are still available in the aftermarket.
Wasn’t there a dealership on Main St., Holyoke?
Norm: I never thought to check, but a dealership in Holyoke would have made sense. At the moment, all I have at hand is a 1952 Holyoke phone book, which is a bit later than this ad, but your memory serves you well! There was a dealership — Holyoke Motorcycle Sales at 518 Main Street — unfortunately no display ad or mention of what kinds of motorcycles were sold there, but I bet you are correct that Indian was one of the brands!
By the way — the phone book has 15 entries with your surname!