Looking at aerial maps via bing.com, it appears this house still exists, with some modification in the form of an addition around the left side in the image below, with a sun porch (was mentioned elsewhere) that extends around the fireplace. I’ll have to drive by the place next time I am in Holyoke. What is amazing about this house is the “modernism” in the building of it — rubber floors, rubber tile, and plenty of other modern details outlined in this article. Would love to have seen it in its original form, the description of the decorating is pretty interesting. The open house must have been a big deal, and all the companies that supplied products in the building of the place were on board with advertising (a few in the post, after the jump). Wonder if there are any old photos of the interior from this period. Anyone know?

Permanesque House, Corner of Northampton and Madison, 1932
31 January 1932
Follows Lines of Old English Country House
Holyoke’s First Example of Permanesque Home Construction is Thoroughly Modern in Every Detail
The Permanesque type of fire-safe residential construction will be given another interesting demonstration beginning today when the attractive new nine-room residence of the English country house type, recently completed at Northampton Street and Madison Avenue, Holyoke, is to be opened for public inspection by A. Choinere & Sons of Holyoke, the builders. The house enjoys tho distinction of being the first of Permanesque construction to be built in Holyoke.
The house, completely furnished throughout, will be opened at 2 o’clock this afternoon and remain open until 10 o’clock this evening. Thereafter It will be open every day, Sundays included, from 10 a. m. to 10 p. m., during the entire month of February. Florimond and Armand Choiniere, who have had personal supervision of the work during the entire period of construction, will be present during the opening clay, and will spend a major portion of their time there during the coming month.
Located in the very heart of the attractive Highland Park section of Holyoke, the house sits perfectly with its immediate surroundings. Of masonry, steel and concrete construction, it follows the popular English country house type of construction in every detail so far as exterior lines are concerned, while the interior arrangement conforms perfectly to the modern residential needs of houses of this character.
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